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Customer Journey Heatmap Analytics

by Vemcount (Vemco Group)

VemTrack presents traffic paths, dwell distributions, zone comparisons.

Vemcount (Vemco Group)
Industry
Retail & HospitalityBuildings & FacilitiesRetailCommercial
Use cases
People CountingSpace Optimization
Deployment
Public SaaS
Services
InstallationSystem IntegrationSupport & MaintenanceData AnalyticsSoftware Platform
Available in
DenmarkSwedenUnited KingdomCanadaAustraliaBrazilUnited Arab Emirates
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The challenge

What operators are up against

Operators responsible for anonymous visitors, customer paths, dwell zones, retail fixtures, departments, and public interior spaces cannot continuously inspect every operating condition or developing fault. Periodic checks leave gaps between readings, while isolated local indicators provide limited history and context. A late response can cause downtime, safety exposure, equipment damage, or incomplete compliance evidence. Teams need timely measurements, clear exceptions, and a defined operating response.

The solution

How Customer Journey Heatmap Analytics addresses it

Customer Journey Heatmap Analytics combines installed sensing and application software to capture anonymous movement paths, direction, zone visits, dwell time, and supported repeat movement patterns. VemTrack presents traffic paths, dwell distributions, zone comparisons, and visual heatmaps without identifying individuals. Operators use the resulting dashboard, alert, or workflow to reposition displays, revise layouts, compare zones, place staff, and test how physical changes affect movement. This creates a repeatable response to the identified physical operating condition.

How it works

The operator defines sites, entrances, zones, business rules, users, and supported integrations. Vemco Group or its partners install and commission the selected counting, tracking, environmental, or parking sensors and connect them to the hosted application. Devices capture anonymous physical events and forward supported records for processing. The software organizes current conditions, histories, comparisons, and configured alerts. Authorized retail, property, facility, or operations teams use that evidence to adjust the relevant operating process and review performance over time.

AnalyzePublic SaaS platform
ActInstallation, System Integration, Support & Maintenance, Data Analytics, Software Platform

Vendor documentation: vendor website

Evidence level: L1 · Vendor-stated: how evidence levels work

What’s different

Attributes fewer than 20% of comparable Retail & Hospitality listings share:

Space Optimization

Prerequisites

Limitations / not covered

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