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Visitor Location Footfall and Flow Analytics

by Crowd Connected

Measures anonymized visitor journeys, footfall, dwell time, heatmaps and movement flow through physical venues.

Crowd Connected
Industry
Retail & HospitalityHealthcareBuildings & FacilitiesRetailHospitalityHospitalsOther
Use cases
People CountingOccupancy MonitoringSpace Optimization
Connectivity
BLEEthernet
Deployment
Public SaaSEdge/Local
Services
InstallationSystem IntegrationSupport & MaintenanceData AnalyticsSoftware Platform
Available in
United KingdomWorldwide
Add to RFP
The challenge

What operators are up against

Operators responsible for venue visitors, mobile applications, indoor zones, sponsor areas, tenant spaces, exhibitions, campuses and operations teams cannot continuously inspect every operating condition or developing fault. Periodic checks leave gaps between readings, while isolated local indicators provide limited history and context. A late response can cause downtime, safety exposure, equipment damage, or incomplete compliance evidence. Teams need timely measurements, clear exceptions, and a defined operating response.

The solution

How Visitor Location Footfall and Flow Analytics addresses it

Visitor Location Footfall and Flow Analytics combines connected field data with application software. The installed mobile SDK and Bluetooth beacons capture anonymized app-user positions, zone visits, dwell times and journeys. The platform aggregates near-real-time heatmaps, footfall, flow, conversion and space-use metrics with historical trends. Teams adjust layouts, operations and visitor experience and report engagement evidence to sponsors, tenants or stakeholders.

How it works

Teams configure the monitored assets, users, and operating rules. The installed mobile SDK and Bluetooth beacons capture anonymized app-user positions, zone visits, dwell times and journeys. Bluetooth Low Energy devices exchange location signals through the installed beacon or mesh layer; the site gateway uses an Ethernet connection. The platform aggregates near-real-time heatmaps, footfall, flow, conversion and space-use metrics with historical trends. Teams adjust layouts, operations and visitor experience and report engagement evidence to sponsors, tenants or stakeholders.

ConnectBLE, Ethernet
AnalyzePublic SaaS / Edge/Local platform
ActInstallation, System Integration, Support & Maintenance, Data Analytics, Software Platform

Vendor documentation: vendor website

Evidence level: L1 · Vendor-stated: how evidence levels work

Why teams choose it

Location and asset data

The installed mobile SDK and Bluetooth beacons capture anonymized app-user positions, zone visits, dwell times and journeys

Bluetooth connectivity

Bluetooth Low Energy devices exchange location signals through the installed beacon or mesh layer; the site gateway uses an Ethernet connection

Location intelligence

The platform aggregates near-real-time heatmaps, footfall, flow, conversion and space-use metrics with historical trends

Operational response

Teams adjust layouts, operations and visitor experience and report engagement evidence to sponsors, tenants or stakeholders

Deployment context

Used in events, universities, healthcare facilities, retail sites and other venues that need aggregated movement and engagement evidence. Deployments range from individual operating zones to coordinated multi-site portfolios

Role-based visibility

Authorized users can review current status, history, and operating exceptions

What’s different

Attributes fewer than 20% of comparable Retail & Hospitality listings share:

Space OptimizationBLEEthernet

Prerequisites

Limitations / not covered

Not sure this fits your deployment?✓ Enterprise active

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